23/02/02 - New strategy for BA: Chris writes to The Times

New strategy for BA

 

Sir, British Airways has announced further job losses of 5,800 in addition to the 7,200 announced late last year (report, February 14).

The full retail price of BA tickets is little more than a joke; there can hardly be a passenger today who isn?t aware that bucket shops and some agents offer exactly the same tickets for a fraction of the price, even after their commission is taken into account.

BA should scrap the business seat strategy, cut the premium sector marketing spend and channel those resources into filling its planes with realistically priced tickets.

CHRIS D. KELLY
Wolverhampton, West Midlands

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